Solomon People Solutions

Marketing Training

Marketing Training provided by Solomon People Solutions will help increase your performance and the support you offer your team, department and manager.

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Medium of Instruction: English
Duration of the program: 16 hours

Marketing training program is a power engine to drive the business towards success. 

Description

When you have completed this program you will be able to define the key concepts associated with Facilitation Skills and you will be able to: 

  • Identify the main obstacles to effective marketing.
  • Understand the marketing training process.
  • Understand a range of tools and techniques for marketing.
  • Use these techniques to build an effective marketing process.
  • Explain the benefits of having an effective marketing process in the organization.
Who Should Attend this program?

Our target audience are executives who wish to understand and improve marketing process in their firm.

Program Outline

What is Marketing?

  • Marketing in the Organizational Context
  • Core Concepts of Marketing
  • The Marketing Environment
  • The Aims of Marketing
  • Defining the Product

The Boston Consulting Group Matrix

  • Market Share
  • Market Growth

New Products

Factors to Consider:

  • Market Size
  • Competition
  • Costs
  • Capacity
  • Life Cycle of the Product

Products v Solutions

Price

Setting the Price

  • Consumer Analysis
  • Channel Analysis
  • Competitor Pricing
  • Economics and Capacity
  • Pricing Objectives
  • Profit

Place

  • Demography
  • Economic status
  • Socio-cultural impacts

Barriers to Entry:

  • Cost of Entry
  • Competitive Intensity
  • Competence
  • Regulatory Control
  • Competitors

Promoting the Product

  • The Promotional Mix

Competitive Advantage

  • Superior Product
  • Superior Assets
  • Low cost operator
  • Innovation
  • Global Skills
  • Scale advantage
  • Attitude
  • Superior relationships
  • Risk management
  • Vision

Sustaining Competitive Advantage

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    Here is what some of the previous participants of this program had to say:

    “We learnt a lot of new techniques which will help us to implement in our organisation”

    “It was brought across to us in a such a way that we have go back and implement”

    Beginning of the program:

    Each participant has to fill in a pre-training need form to ascertain their expectations that can be catered to by the facilitator.

    At the end  of the program

    Each participant has to submit a Post Training Action plan for implementation and to ascertain the Return on Investment.