Sales Development Program

SALES DEVELOPMENT PROGRAM

This Sales Development Program is designed to equip sales professionals with cutting-edge skills to enhance their performance, boost sales productivity, and support their team, department, and organization effectively.

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Medium of Instruction: English
Duration of the program: 16 hours

Program Overview

The Sales Development Program is an intensive sales development training course that focuses on advanced sales techniques, sales process optimization, and effective customer interactions.
This two-day workshop integrates industry best practices, real-world case studies, and hands-on exercises to empower participants with practical tools to excel in their sales roles.

Learning Objectives

  • Understand Sales Fundamentals – Master the complete sales process, from prospecting, qualifying leads, and handling objections to closing deals successfully.
  • Develop Advanced Sales Techniques – Learn powerful negotiation strategies, objection-handling methods, and high-impact closing techniques.
  • Enhance Communication Skills – Strengthen verbal and nonverbal communication to build trust and rapport with clients.
  • Leverage Sales Tools and Technology – Explore cutting-edge CRM systems, sales automation tools, and data-driven sales strategies to enhance efficiency.
  • Create a Personalized Sales Strategy – Develop a customized sales action plan that aligns with personal strengths, market trends, and business goals.

Target Audience

  • Sales Professionals: Individuals involved in direct sales, account management, and customer relations.
  • Sales Managers: Leaders looking to improve team performance and master sales coaching techniques.
  • Business Development Representatives: Professionals focused on lead generation and market expansion.
  • Entrepreneurs and Small Business Owners: Those looking to strengthen their sales strategies and boost business growth.

Program Outline

Foundations and Advanced Techniques 

  • Introduction to Sales Development
  • Understanding the Sales Process
  • Key Sales Metrics and KPIs
  • Advanced Sales Techniques
  • Negotiation and Objection Handling
  • Proven Closing Techniques

Effective Communication and Relationship Building

  • Building Strong Client Rapport
  • Active Listening for Sales Success
  • Persuasion and Influence Strategies

Sales Tools and Technology Integration

  • CRM and Sales Automation Tools
  • Data Analytics for Sales Growth
  • Sales Forecasting Techniques

Application and Strategy Development 

  • Creating a Personalized Sales Plan
  • Goal Setting and Performance Tracking
  • Identifying Strengths and Areas for Improvement
  • Role-Playing and Real-World Simulations
  • Feedback and Coaching for Continuous

Implementation and Continuous Improvement

  • Applying New Sales Skills in Daily Practice
  • Measuring Sales Success and Performance Optimization
  • Strategies for Long-Term Sales Growth

Program Benefits

How you benefit attending this Sales Development Program:

  • Master Advanced Sales Skills – Apply high-impact sales techniques to close more deals.
  • Boost Confidence and Communication – Improve negotiation and persuasion skills for successful client interactions.   
  • Personalized Sales Growth Plan – Develop a sales strategy aligned with your strengths and industry demands. 
  • Networking Opportunities – Connect with peers and industry experts to gain valuable insights and build partnerships. 

How your company benefits by sponsoring you to this program?

  • Increased Sales Performance – Learn strategies to improve lead conversion rates and drive higher revenue.
  • Enhanced Team Productivity – Implement streamlined processes and effective sales automation tools.  
  • Stronger Employee Engagement – Investing in training boosts employee morale and retention rates.  
  • Competitive Business Advantage – A well-trained sales team better understands customer needs, resulting in higher customer satisfaction.

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    Here is what some of the previous participants of this program had to say:

    “We learnt a lot of new techniques which will help us to implement in our organisation”

    “It was brought across to us in a such a way that we have go back and implement”

    Beginning of the program:

    Each participant has to fill in a pre-training need form to ascertain their expectations that can be catered to by the facilitator.

    At the end  of the program

    Each participant has to submit a Post Training Action plan for implementation and to ascertain the Return on Investment.