Sales Development Program

SALES DEVELOPMENT PROGRAM

This training course will introduce you to new skills that will help increase your performance and the support you offer your team, department and manager.

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Medium of Instruction: English
Duration of the program: 16 hours

Program Overview

The Sales Development Program is meant to improve sales professionals’ abilities and methods, with an emphasis on advanced sales techniques, sales process optimization, and customer interactions. This rigorous two-day workshop combines academic knowledge and practical activities to provide participants with the tools they need to drive sales success and meet their goals. 

Learning Objectives

  • Understand Sales Fundamentals: Learn the sales process, including prospecting, qualifying leads, and closing deals.  
  • Develop Advanced transactions Techniques: Discover advanced tactics for negotiating, resolving objections, and closing transactions successfully.  
  • Improve Communication abilities: Improve your verbal and nonverbal communication abilities to establish rapport and trust with prospects.  
  • Leverage Sales Tools and technology: Look into tools and technology that can help you streamline the sales process and increase productivity.  
  • Develop a Personal Sales Strategy: Create a sales plan that is tailored to your specific capabilities and market potential. 

Target Audience

  • Sales Professionals: Individuals involved in direct sales, account management, and customer relations. 
  • Sales Managers: Managers looking to enhance their team’s sales performance and develop leadership skills. 
  • Business Development Representatives: Professionals focused on generating new business and expanding market reach. 
  • Entrepreneurs and Small Business Owners: Individuals seeking to improve their sales strategies and drive business growth. 

Program Outline

Foundations and Advanced Techniques 

  • Introduction to Sales Development 
  • Overview of Sales Process 
  • Key Sales Metrics and KPIs 
  • Advanced Sales Techniques 
  • Negotiation Strategies 
  • Handling Objections 
  • Closing Techniques 
  • Effective Communication Skills 
  • Building Rapport 
  • Active Listening 
  • Persuasion Techniques 
  • Sales Tools and Technologies 
  • CRM Systems 
  • Sales Automation Tools 
  • Data Analysis and Reporting 

Application and Strategy Development 

  • Creating a Personal Sales Plan 
  • Setting Goals and Objectives 
  • Identifying Strengths and Weaknesses 
  • Developing Action Plans 
  • Role-Playing and Simulations 
  • Real-Life Sales Scenarios 
  • Practice Negotiation and Closing 
  • Feedback and Coaching 
  • Personalized Feedback 
  • Coaching Sessions 
  • Implementation and Next Steps 
  • Integrating New Skills into Daily Practice 
  • Measuring Success and Continuous Improvement 

Program Benefits

How you benefit attending this program?

  • Participants will learn advanced sales abilities and tactics that they may instantly apply in their professions.  
  • Increased Confidence: Improving communication and bargaining abilities can boost self-confidence in sales encounters.  
  • Personal Development: Participants will create a tailored sales plan based on their professional aspirations and market expectations.  
  • Networking chances: Interaction with peers and industry experts leads to significant networking chances and insights. 

How your company benefits by sponsoring you to this program?
By sponsoring you to this program, your organization will be able to:

  • Increased Sales Performance: Better sales approaches and plans will immediately lead to increased sales and income.  
  • Enhanced Sales Team Efficiency: Streamlined processes and improved communication skills will result in more efficient sales operations.  
  • Increased Employee Engagement: Investing in professional development helps businesses retain top personnel and enhance team morale.  
  • Competitive Advantage: A well-trained sales personnel can better understand and address client demands, providing the company a competitive advantage. 

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    Here is what some of the previous participants of this program had to say:

    “We learnt a lot of new techniques which will help us to implement in our organisation”

    “It was brought across to us in a such a way that we have go back and implement”

    Beginning of the program:

    Each participant has to fill in a pre-training need form to ascertain their expectations that can be catered to by the facilitator.

    At the end  of the program

    Each participant has to submit a Post Training Action plan for implementation and to ascertain the Return on Investment.