Marketing Training

Marketing Training

The Marketing Training provided by Solomon People Solutions is designed to help professionals enhance their marketing knowledge, improve performance, and implement effective marketing strategies. This comprehensive training equips participants with modern marketing techniques, digital marketing skills, and data-driven insights to drive business success.

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Medium of Instruction: English
Duration of the program: 16 hours

Program Overview

This two-day intensive marketing training provides a deep understanding of modern marketing strategies and techniques. Participants will explore fundamental marketing principles, digital marketing strategies, content marketing, social media marketing, and data-driven decision-making. The course blends academic insights with practical applications to ensure participants can implement high-impact marketing campaigns that drive business growth.

 

Learning Objectives

  • Gain a strong foundation in core marketing principles and how they apply across different industries.
  • Learn how to develop and implement digital marketing strategies that drive engagement and sales.
  • Analyze market trends and customer behaviour to optimize marketing campaigns.
  • Utilize data-driven insights to measure and improve marketing performance.
  • Create, manage, and distribute engaging content tailored to target audiences

Target Audience

  • Marketing Professionals – Individuals looking to update their knowledge with the latest marketing strategies.
  • Business Owners & Entrepreneurs – Those seeking to enhance their brand’s marketing efforts and drive business growth.
  • Sales Professionals – Sales experts who want to understand the marketing aspect of their role.
  • Content Creators & Campaign Managers – Anyone involved in developing, managing, and optimizing marketing campaigns.

Program Outline

Core Marketing Principles and Digital Strategies 

Introduction to Marketing 

  • Understanding key marketing concepts and their business impact.
  • Market segmentation and identifying target audiences.

Digital Marketing Fundamentals 

  • Overview of digital marketing channels and their role in brand growth.
  • Search Engine Optimization (SEO) basics – How to rank higher on Google.
  • Pay-Per-Click (PPC) advertising – Driving traffic through Google Ads and social media campaigns.

Content Marketing 

  • Strategies for creating compelling and engaging content.
  • Content planning and strategy to improve visibility and conversions.

Social Media Marketing 

  • Best practices for leveraging social media platforms for brand awareness.
  • Engagement strategies to grow an active and loyal audience.

Data-Driven Marketing and Campaign Management 

Market Research and Analysis 

  • Essential tools for conducting market research.
  • Analyzing customer behavior and marketing trends for better decision-making.
  • Data-Driven Marketing – Using analytics and insights to optimize marketing strategies.
  • Key marketing metrics and KPIs for tracking performance.

Campaign Planning and Execution 

  • Developing effective marketing campaigns that align with business goals.
  • Budgeting and resource allocation for maximum ROI.

Case Studies and Practical Applications 

  • Review of successful marketing campaigns from various industries.
  • Hands-on group exercises and interactive discussions.

Wrap-Up and Q&A 

  • Recap of key learnings and best practices.
  • Open forum for questions, expert insights, and networking opportunities.

Program Benefits

How you benefit attending this program?

  • Advanced Marketing Skills – Gain hands-on experience with the latest marketing tools and techniques.
  • Practical Knowledge – Apply marketing theories in real-world scenarios and case studies.
  • Career Growth – Enhance your expertise with professional marketing skills that increase career opportunities.
  • Networking Opportunities – Connect with industry experts and marketing professionals.
  • Certification – Receive a recognized marketing certification upon completion of the program.

How your company benefits by sponsoring you to this program?

  • Enhanced Marketing Strategies – Implement more effective marketing techniques to drive sales and engagement.
  • Competitive Advantage – Stay ahead of the competition by adopting the latest digital marketing trends.
  • Data-Driven Decision Making – Use market analysis and insights to create high-performing marketing campaigns.
  • Improved Brand Visibility – Develop impactful content and campaigns that increase brand awareness and customer reach.
  • Stronger Marketing Teams – Equip your team with the skills to execute high-impact marketing strategies effectively.

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    Here is what some of the previous participants of this program had to say:

    “We learnt a lot of new techniques which will help us to implement in our organisation”

    “It was brought across to us in a such a way that we have go back and implement”

    Beginning of the program:

    Each participant has to fill in a pre-training need form to ascertain their expectations that can be catered to by the facilitator.

    At the end  of the program

    Each participant has to submit a Post Training Action plan for implementation and to ascertain the Return on Investment.