INTRODUCTION TO STRATEGIC MANAGEMENT
Introduction to Strategic Management course from SPS is designed for managers and leaders of all industries who want to better identify, amplify, and sustain their career in this competitive world.
The “Introduction to Strategic Management” course gives an overview of strategic management ideas and methods. It teaches participants how to assess, design, and implement methods that promote organizational performance. Participants will learn about the strategic management process and how to apply strategic thinking to their positions through a combination of lectures, case studies, and interactive activities.
- Understand Strategic Management ideas: Learn the core ideas and frameworks of strategic management, including as purpose, vision, values, and competitive advantage.
- examine the External Environment: Learn how to examine external elements that influence a company, such as market trends, competition, and economic situations.
- Assess Internal Capabilities: Develop the ability to evaluate internal resources, capabilities, and performance to identify strengths and deficiencies.
- Formulate Strategies: Learn how to develop successful strategies that connect with company goals and address external issues.
- Understand the important phases in executing strategies, such as goal setting, resource allocation, and change management.
- Evaluate and Control tactics: Learn how to evaluate the success of tactics and make modifications as needed.
- Managers and Team Leaders: Individuals who are responsible for setting goals and making strategic decisions.
- Aspiring Strategists: Professionals who wish to move into strategic management roles or enhance their strategic thinking skills.
- Business Analysts: Those involved in analyzing market and internal data to support strategic planning.
- Entrepreneurs: Individuals looking to understand strategic principles to better manage and grow their businesses.
- HR and Organizational Development Professionals: Those who support strategy implementation and change management processes.
- Introduction to Strategic Management
- Overview of strategic management
- Key concepts and terminology
- External Environment Analysis
- PESTEL analysis (Political, Economic, Social, Technological, Environmental, Legal)
- Porter’s Five Forces Model
- Internal Analysis
- SWOT Analysis (Strengths, Weaknesses, Opportunities, Threats)
- Resource-Based View (RBV) and Core Competencies
- Strategy Formulation
- Business-level strategies (Cost Leadership, Differentiation)
- Corporate-level strategies (Growth, Stability, Retrenchment)
- Strategy Implementation
- Setting objectives and key results (OKRs)
- Resource allocation and organizational structure
- Change management
- Strategy Evaluation and Control
- Performance measurement and KPIs (Key Performance Indicators)
- Strategic control and feedback mechanisms
- Case Study and Group Exercise
- Analyzing a real-world case study
- Developing and presenting strategic recommendations
- Wrap-Up and Q&A
- Recap of key takeaways
- Open discussion and participant questions
How you benefit attending this program?
- Foundational Knowledge: Participants will receive a thorough grasp of strategic management principles and strategies that can be used across several sectors.
- Practical Skills: The course teaches participants how to analyze and develop methods that they can immediately apply to their responsibilities.
- Career Advancement: Understanding strategic management may help individuals advance their careers by establishing them as important contributors to company success.
- Networking Opportunities: Participants will have the opportunity to engage with peers and industry professionals, therefore broadening their professional network.
How your company benefits by sponsoring you to this program?
By sponsoring you to this program, your organization will be able to:
- Enhanced Strategic Thinking: Employees will learn to think strategically and participate to long-term planning and decision making.
- Improved Competitive Position: By using strategic management concepts, the firm may better position itself in the market and gain a competitive edge.
- Effective Resource Allocation: Participants will learn how to distribute resources more efficiently, resulting in increased operational efficiency and performance.
- Better Strategy Execution: With a better grasp of strategy implementation, businesses may carry out plans more effectively and accomplish strategic objectives.
Here is what some of the previous participants of this program had to say:
“We learnt a lot of new techniques which will help us to implement in our organisation”
“It was brought across to us in a such a way that we have go back and implement”
Beginning of the program:
Each participant has to fill in a pre-training need form to ascertain their expectations that can be catered to by the facilitator.
At the end of the program
Each participant has to submit a Post Training Action plan for implementation and to ascertain the Return on Investment.
