Sales Incentives Development

Fuel Growth with High-Impact Sales Incentive Strategies

Your sales crew is your growth engine, but even the best engines require the appropriate fuel. Our Sales Incentives Development consultancy solution aims to match motivation with corporate objectives, foster a high-performance culture, and generate constant sales excellence.
From basic commissions to sophisticated bonus systems, we can help you create fair, transparent, and performance-driven incentive schemes that engage your team and provide results.

Why Sales Incentives Matter

Incentives aren’t just about compensation—they’re about behavior. A well-designed sales incentive plan:

  • Motivates the right selling behaviors
  • Aligns individual performance with company strategy
  • Improves sales productivity and morale
  • Attracts and retains top performers
  • Increases revenue and profitability
  • Encourages teamwork and healthy competition

Our Services Include:

  • Alignment with business goals, KPIs, and sales cycle
  • Commission vs. bonus mix planning
  • Short-term and long-term incentive frameworks
  • Quota-setting methodologies

Plan Structure & Modeling

  • Tiered commission and bonus structures
  • Territory and role-specific plans (e.g., Hunters vs. Farmers)
  • Accelerator plans, SPIFFs, and contest design
  • Forecast modeling and cost impact analysis

Governance & Policy Frameworks

  • Rules of engagement and payout governance
  • Compliance and clawback provisions
  • Dispute resolution mechanisms

Implementation & Communication

  • Sales team training on plan mechanics
  • Incentive communication toolkits
  • Sales dashboards and tracking tools

Plan Review & Optimization

  • Ongoing performance monitoring
  • Mid-year adjustments and effectiveness audits
  • Competitive benchmarking

We work with B2B and B2C sales organizations across:

  • Retail & Consumer Goods
  • FMCG & Distribution
  • Pharmaceuticals & Healthcare
  • Financial Services
  • Technology & SaaS
  • Automotive & Manufacturing
  • Alignment of Business: Recognise your growth objectives, strategy, and sales goals.
  • Behavioural Mapping: Determine the main acts and sales behaviours that generate income.
  • Incentive Design: Create fair and inspiring incentive programs.
  • Communication and Implementation:Make sure the sales team is clear and has buy-in at all levels.
  • Continuous Review: Adjust and reassess in light of market developments and results.
  • Sales + HR Expertise in one consulting team
  • Data-Driven Design and performance modeling
  • Cross-Industry Benchmarks for competitive edge
  • Flexible Structures for different roles and markets
  • End-to-End Support from strategy to execution

Turn Motivation into Momentum

Great sales incentives don’t just pay—they inspire. Let us help you design a reward strategy that motivates your team and moves your business forward.

Ready for your Business Health Check?

Contact us today for a discovery call or a customized proposal.