Marketing Training

Marketing Training

Marketing Training provided by Solomon People Solutions will help increase your performance and the support you offer your team, department and manager.

Medium of Instruction: English
Duration of the program: 16 hours

This two-day intensive marketing training session is intended to provide learners a thorough grasp of modern marketing tactics and approaches. It discusses key marketing ideas, digital marketing approaches, and practical solutions for increasing marketing effectiveness and driving corporate success. 

 

  • Understand fundamental marketing principles and how they apply in a variety of scenarios.  
  • Create and implement successful digital marketing strategy.  
  • Analyze market trends and customer behavior to adapt marketing activities.  
  • Use data-driven insights to improve marketing initiatives.  
  • Create and manage engaging content for your intended audience. 
  • Marketing professionals seeking to update their skills and knowledge. 
  • Business owners and entrepreneurs wanting to improve their marketing strategies. 
  • Sales professionals interested in understanding the marketing aspects of their role. 
  • Anyone involved in creating or managing marketing content or campaigns. 

Core Marketing Principles and Digital Strategies 

  • Introduction to Marketing 
  • Key marketing concepts 
  • Understanding market segmentation and targeting 
  • Digital Marketing Fundamentals 
  • Overview of digital marketing channels 
  • Search Engine Optimization (SEO) basics 
  • Pay-Per-Click (PPC) advertising 
  • Content Marketing 
  • Crafting compelling content 
  • Content strategy and planning 
  • Social Media Marketing 
  • Leveraging social media platforms 
  • Best practices for engagement and growth 

Data-Driven Marketing and Campaign Management 

  • Market Research and Analysis 
  • Tools for market research 
  • Analyzing customer behavior and market trends 
  • Data-Driven Marketing 
  • Using data to drive marketing decisions 
  • Metrics and KPIs for measuring success 
  • Campaign Planning and Execution 
  • Developing a marketing campaign 
  • Budgeting and resource allocation 
  • Case Studies and Practical Applications 
  • Review of successful marketing campaigns 
  • Group exercises and interactive discussions 
  • Wrap-Up and Q&A 
  • Recap of key learnings 
  • Open forum for questions and further discussion 

How you benefit attending this program?

  • Advanced Skills: Get firsthand exposure with cutting-edge marketing tools and approaches.  
  • Practical Knowledge: Use theoretical knowledge in real-world situations and case studies.  
  • Career Advancement: Develop professional abilities that are useful in the marketing business. 
  • Networking Opportunities: Meet industry colleagues and experts. 
  • Certification: Upon completion, participants will get a certificate validating their new skills and knowledge. 

How your company benefits by sponsoring you to this program?
By sponsoring you to this program, your organization will be able to:

  • Enhanced Marketing Strategies: Better marketing strategies and techniques will result in higher outcomes and ROI.  
  • Increased competitiveness: Keeping up with current marketing trends and technology.  
  • Data-Driven judgments: The ability to make educated judgments using market analysis and data.  
  • Improved Brand Visibility: By creating effective content and managing campaigns, brands may increase their visibility.  
  • Team Development: Create a professional marketing team capable of implementing and executing high-impact marketing projects. 

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    Here is what some of the previous participants of this program had to say:

    “We learnt a lot of new techniques which will help us to implement in our organisation”

    “It was brought across to us in a such a way that we have go back and implement”

    Beginning of the program:

    Each participant has to fill in a pre-training need form to ascertain their expectations that can be catered to by the facilitator.

    At the end  of the program

    Each participant has to submit a Post Training Action plan for implementation and to ascertain the Return on Investment.