Key Account Management

Key Account Management

The Key Account Management Training offered by Solomon People Solutions is designed to provide professionals with strategic solutions through a unique engagement model. This program is specifically tailored for managing high-value and complex customer accounts, equipping participants with the essential skills required for effective account management.

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Medium of Instruction: English
Duration of the program: 16 hours

Program Overview

This Key Account Management Course focuses on developing the necessary skills and strategies to successfully manage and grow key accounts. Participants will learn how to strengthen client relationships, create strategic value, and leverage data-driven insights to maximize business growth and customer satisfaction.

 

Learning Objectives

  • Identify and prioritize key accounts based on strategic business criteria.
  • Develop and implement customized account strategies that align with organizational and client objectives.
  • Strengthen relationships with key stakeholders to ensure long-term success.
  • Utilize data and insights to make informed decisions and enhance account value.
  • Effectively manage and resolve conflicts while maintaining client trust.
  • Measure and communicate success through key performance indicators and reporting.

Target Audience

  • Account Managers: Professionals managing high-value clients and key accounts.
  • Sales Managers: Leaders overseeing sales and account management teams.
  • Customer Success Managers:Specialists focused on client satisfaction and retention.
  • Business Development Managers: Professionals working on acquiring and maintaining major accounts.
  • Executives and Senior Managers: Decision-makers who need to understand the importance of key account strategies.

Program Outline

Introduction to Key Account Management 

  • Understanding the role and significance of key account management in business success.

Identifying and Prioritizing Key Accounts 

  • Criteria for selecting key accounts 
  • Techniques for account segmentation and effective targeting.

Developing Account Plans 

  • Essential components of a strategic account plan.
  • Setting objectives and strategies for account growth.
  • Aligning account strategies with overall business goals.

Building Strong Client Relationships 

  • Advanced techniques for relationship-building.
  • Understanding client needs and expectations 
  • Effective communication strategies for key stakeholders.

Leveraging Data and Insights 

  • Using data to drive decision-making in account management.
  • Analyzing client performance and identifying growth opportunities.
  • Utilizing tools for gathering and interpreting insights.

Managing and Resolving Conflicts 

  • Identifying common sources of conflict in account management.
  • Applying effective conflict resolution techniques.
  • Maintaining positive relationships during disputes 

Measuring and Communicating Success 

  • Establishing key performance metrics for account management.
  • Effective reporting and communication with stakeholders.

Practical Exercises and Case Studies 

  • Application of key concepts through real-world scenarios.
  • Group discussions and role-playing activities 

Q&A and Wrap-Up 

  • Review of key takeaways 
  • Action planning and next steps 

Program Benefits

How you benefit attending this program?

  • Enhanced Account Management Expertise: Learn industry-leading strategies for managing key accounts effectively.
  • Career Development: Gain valuable skills and professional certifications to advance in account management.
  • Practical Insights: Acquire tools and techniques that can be immediately applied to improve account management processes.  
  • Networking Opportunities: Engage with industry peers and professionals to exchange insights and best practices.
  • Increased Confidence: Develop the ability to manage complex, high-value client accounts with confidence.

How your company benefits by sponsoring you to this program?

  • Revenue Growth: Effective account management can lead to higher client retention and increased revenue.
  • Stronger Client Relationships: Improved relationship-building skills contribute to long-term business success.
  • Strategic Alignment: Ensuring that key account management strategies align with overall business objectives.
  • Competitive Advantage: Enhanced account management capabilities differentiate the organization from competitors.
  • Optimized Resource Allocation: Prioritizing key accounts effectively leads to better utilization of resources and time.

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    Here is what some of the previous participants of this program had to say:

    “We learnt a lot of new techniques which will help us to implement in our organisation”

    “It was brought across to us in a such a way that we have go back and implement”

    Beginning of the program:

    Each participant has to fill in a pre-training need form to ascertain their expectations that can be catered to by the facilitator.

    At the end  of the program

    Each participant has to submit a Post Training Action plan for implementation and to ascertain the Return on Investment.