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Marketing

Marketing Training
Marketing Training

Marketing Training

Marketing Training provided by Solomon People Solutions will help increase your performance and the support you offer your team, department and manager.

Medium of Instruction: English
Duration of the program: 16 hours

This two-day intensive marketing training session is intended to provide learners a thorough grasp of modern marketing tactics and approaches. It discusses key marketing ideas, digital marketing approaches, and practical solutions for increasing marketing effectiveness and driving corporate success. 

 

  • Understand fundamental marketing principles and how they apply in a variety of scenarios.  
  • Create and implement successful digital marketing strategy.  
  • Analyze market trends and customer behavior to adapt marketing activities.  
  • Use data-driven insights to improve marketing initiatives.  
  • Create and manage engaging content for your intended audience. 
  • Marketing professionals seeking to update their skills and knowledge. 
  • Business owners and entrepreneurs wanting to improve their marketing strategies. 
  • Sales professionals interested in understanding the marketing aspects of their role. 
  • Anyone involved in creating or managing marketing content or campaigns. 

Core Marketing Principles and Digital Strategies 

  • Introduction to Marketing 
  • Key marketing concepts 
  • Understanding market segmentation and targeting 
  • Digital Marketing Fundamentals 
  • Overview of digital marketing channels 
  • Search Engine Optimization (SEO) basics 
  • Pay-Per-Click (PPC) advertising 
  • Content Marketing 
  • Crafting compelling content 
  • Content strategy and planning 
  • Social Media Marketing 
  • Leveraging social media platforms 
  • Best practices for engagement and growth 

Data-Driven Marketing and Campaign Management 

  • Market Research and Analysis 
  • Tools for market research 
  • Analyzing customer behavior and market trends 
  • Data-Driven Marketing 
  • Using data to drive marketing decisions 
  • Metrics and KPIs for measuring success 
  • Campaign Planning and Execution 
  • Developing a marketing campaign 
  • Budgeting and resource allocation 
  • Case Studies and Practical Applications 
  • Review of successful marketing campaigns 
  • Group exercises and interactive discussions 
  • Wrap-Up and Q&A 
  • Recap of key learnings 
  • Open forum for questions and further discussion 

How you benefit attending this program?

  • Advanced Skills: Get firsthand exposure with cutting-edge marketing tools and approaches.  
  • Practical Knowledge: Use theoretical knowledge in real-world situations and case studies.  
  • Career Advancement: Develop professional abilities that are useful in the marketing business. 
  • Networking Opportunities: Meet industry colleagues and experts. 
  • Certification: Upon completion, participants will get a certificate validating their new skills and knowledge. 

How your company benefits by sponsoring you to this program?
By sponsoring you to this program, your organization will be able to:

  • Enhanced Marketing Strategies: Better marketing strategies and techniques will result in higher outcomes and ROI.  
  • Increased competitiveness: Keeping up with current marketing trends and technology.  
  • Data-Driven judgments: The ability to make educated judgments using market analysis and data.  
  • Improved Brand Visibility: By creating effective content and managing campaigns, brands may increase their visibility.  
  • Team Development: Create a professional marketing team capable of implementing and executing high-impact marketing projects. 

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    Here is what some of the previous participants of this program had to say:

    “We learnt a lot of new techniques which will help us to implement in our organisation”

    “It was brought across to us in a such a way that we have go back and implement”

    Beginning of the program:

    Each participant has to fill in a pre-training need form to ascertain their expectations that can be catered to by the facilitator.

    At the end  of the program

    Each participant has to submit a Post Training Action plan for implementation and to ascertain the Return on Investment.

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