Key Account Management
Key Account Management from Solomon People Solutions allows you to focuses on providing unique solutions delivered through a unique engagement model to uniquely important and complex customer segments
Medium of Instruction: English
Duration of the program: 16 hours
The “Key Account Management” course aims to improve the skills and tactics required to effectively manage and develop critical accounts. Participants will learn how to strengthen relationships, create strategic value, and use insights to maximize the potential of their critical accounts.
- Identify and prioritize key accounts based on strategic criteria.
- Create and implement customized account strategies that match with both the organization’s and the client’s goals.
- Develop and maintain solid connections with important stakeholders.
- Use data and insights to make informed decisions and offer value to critical accounts.
- Effective conflict management and resolution are critical for long-term success.
- Measure and communicate the effect of major account management initiatives to stakeholders.
- Account Managers: Professionals responsible for managing key accounts and client relationships.
- Sales Managers: Individuals overseeing account management teams or strategic sales initiatives.
- Customer Success Managers: Those focused on ensuring client satisfaction and success.
- Business Development Managers: Professionals involved in growing and maintaining important client accounts.
- Executives and Senior Managers: Leaders who need to understand the strategic importance of key account management and support related initiatives.
- Introduction to Key Account Management
- Overview of key account management
- Importance of key accounts to organizational success
- Identifying and Prioritizing Key Accounts
- Criteria for selecting key accounts
- Tools and techniques for account segmentation
- Developing Account Plans
- Components of an effective account plan
- Setting objectives and strategies
- Aligning account plans with organizational goals
- Building Strong Relationships
- Techniques for relationship-building
- Understanding client needs and expectations
- Communicating effectively with key stakeholders
- Leveraging Data and Insights
- Using data to drive decision-making
- Analyzing client performance and potential
- Tools for gathering and interpreting insights
- Managing and Resolving Conflicts
- Identifying common sources of conflict
- Techniques for conflict resolution
- Maintaining positive relationships during disputes
- Measuring and Communicating Success
- Metrics and KPIs for key account management
- Reporting and communicating results to stakeholders
- Practical Exercises and Case Studies
- Application of concepts through real-world scenarios
- Group discussions and role-playing activities
- Q&A and Wrap-Up
- Review of key takeaways
- Action planning and next steps
How you benefit attending this program?
- Improved Skills: Learn improved approaches and tactics for managing critical accounts efficiently.
- Professional Development: Develop the skills required for professional progression in account management.
- Practical Insights: Learn skills and tools that you can use right away to improve your account management processes.
- Networking Opportunities: Meet with peers and industry professionals to discuss your experiences and best practices.
- Increased Confidence: Gain confidence in handling complex, high-value accounts.
How your company benefits by sponsoring you to this program?
By sponsoring you to this program, your organization will be able to:
- Increased income: Better management of major customers can result in better sales and income from these important clients.
- Stronger Client Relationships: Improving relationship-building abilities will result in stronger, long-term connections.
- Strategic Alignment: Ensuring that important account management initiatives are in line with the organization’s strategic objectives.
- Competitive Advantage: Improved account management may set the firm apart from rivals.
- Optimized Resources: Strategic planning and prioritizing enable more efficient use of resources and time.
Here is what some of the previous participants of this program had to say:
“We learnt a lot of new techniques which will help us to implement in our organisation”
“It was brought across to us in a such a way that we have go back and implement”
Beginning of the program:
Each participant has to fill in a pre-training need form to ascertain their expectations that can be catered to by the facilitator.
At the end of the program
Each participant has to submit a Post Training Action plan for implementation and to ascertain the Return on Investment.